Doodles + Color

Client: Bring on the color! (Paraphrasing) 

Continuing to explore serif variations and placement of text. Don't abandon q-glass, keep dynamic and special.  

A sleeker, more sophisticated exploration, an iteration of Didot; see scribbled notes

A sleeker, more sophisticated exploration, an iteration of Didot; see scribbled notes

Client Input

Client suggestion; Excel. Use this color scheme: gold, red, dark background.  

Client suggestion; Excel. Use this color scheme: gold, red, dark background.  

Client suggestion; Note dynamic Q and strict use of serif fonts

Client suggestion; Note dynamic Q and strict use of serif fonts

More explorations

Color scheme

Color scheme

Background: gray on gray; q= red; blues with border.  

Background: gray on gray; q= red; blues with border.  

Inspiration

Include Colorado landmark without using Rockies skyline (avoid FIMAC similarities) 

Include Colorado landmark without using Rockies skyline (avoid FIMAC similarities) 

image.jpg
image.jpg
image.jpg
image.jpg

More Sketches

Personally, I'm married to the magnifying glass idea, but I'm trying to incorporate a sense of motion as well.  

So far, I've been sticking with San serif styles to convey a sense of modernity, but capitalizing analytics to give authority as well as remaining traditional.  

Experiments

Experiments

Feedback: Response to this post

Feedback: Response to this post

linear and lowercase, limited angles

linear and lowercase, limited angles

Mostly uppercase, with lots of hard angles. I want to distinguish Ress from the other elements. I especially favor the relationship between the R and e in Ress.  

Mostly uppercase, with lots of hard angles. I want to distinguish Ress from the other elements. I especially favor the relationship between the R and e in Ress.  

I'm liking this new approach of having lots of hard 45 degree angles juxtaposed by the soft curves of the "s"s in the title. 

 

Uniformly lowercase, squared edges or points? 

Uniformly lowercase, squared edges or points? 

A detailed sketch of an option. This option features overlapping while connecting all letters within the word.  

A detailed sketch of an option. This option features overlapping while connecting all letters within the word.  

Compiled Notations

Over the course of a few weeks I've jotted down several tidbits to remember or incorporate. Here they all are, some of them may not make sense, oops.

  • Q=Magnifying glass?
  • June 16th, 2016
  • Financial Reporting & Consulting with banks and credit unions
  • Responsible, detailed, quick, efficient, anticipatory
  • Slanted, with motion
  • Both traditional & innovative
  • IRR or ALM
  • Color?
    • Blue, tan, oatmeal background
    • Brown Q, Burnt Orange
    • Neutral
  • Queue
  • fimacsolutions.com
    • Avoid similarities
  • Sherlock Holmes, elementary
  • Clever, but accessible
     

Legitimacy Initiated

I contacted Mr. Ress with an initial service agreement for approval and to establish this webpage as the official location of all future progress updates. 1st Service Agreement (Contract references: 1, 2, 3)

Mr. Ress and I discussed and amended the agreement via telephone @ 2:30pm (18min)

Updated Service Agreement

Design Security Deposit
$50.00


This is a non-refundable deposit to secure the business relationship between the client and myself. I put a lot of time and effort into every piece I produce and this fee is a small form of insurance.

Quantity:
Add To Cart

The Beginning

6/30:

Mr. Ray Ress contacts a dear mutual contact. Mutual contact refers Mr. Ress to Kalyssa.Net (me); I contact Mr. Ress via email

Find the typo!
 

Mr. Ress and I communicate via telephone @ 4pm EST (32min)

7/7:

Mr. Ress contacts me via telephone @ 3:30pm EST (5min)

Mr. Ress accepts my offer of designing his company logo and stationery!